Let’s Get Kerry Walking Campaign?
1. about the campaign?
The Let’s Get Kerry Walking Campaign is a joint initiative by a range of agencies with an interest in increasing participation in walking in the county. The two main aims of the campaign are:
- to get more people walking more (i.e. to increase the number of people that walk, and to encourage those that walk to do so with increased frequency). Participation rates in all forms of walking in the Southwest of Ireland are the lowest at 66.7% compared to the highest in the Southeast at 86.5%.
- to encourage collaboration between agencies with an interest in increasing walking levels. A wide range of groups, clubs, agencies, and organisations are involved in various aspects of walking – crossing areas such as sport development, health promotion, sustainable transport, environmental change, community development and tourism. The campaign will attempt to bring coordination and collaboration to their efforts in order to optimise outcomes.
The campaign will seek to involve as many people as possible by promoting many forms of walking including;
- active transport (walking to/from work, to the shops, etc);
- leisure walking (e.g. strolling)
- fitness walking (e.g. powerwalking, Nordic walking)
- countryside walking (trekking, hillwalking, etc).
2. key activities in 2012?
During its first year the Lets Get Kerry Walking Campaign will focus on;
- promoting walking events organised by walking groups and clubs in the county;
- organising walking leader training courses including Walking PAL (for older people), Community Walk Leader and Trail Leader;
- supporting existing walking clubs/groups and creating new ones where needed;
- collating details about walking routes;
- creating a Getting Kerry Walking website for the dissemination of information about all aspects of the campaign.
The envisaged long-term outcomes of the campaign include:
- increased activity levels by all age groups.
- improved health and wellbeing.
- greater awareness and usage of walking trails in the county.
- increased frequency of walking to work, school and local amenities.
- raised levels of community volunteering and active citizenship.
- improved access to information about all aspects of walking.
- increased number of community based walking groups.